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In 2021, the world began celebrating World PR day on July 16th. This day of recognition brings together PR experts and those they serve to better use public relations in building, innovating, and developing businesses and communities. Here’s what happened on World PR Day 2024:
What’s the purpose of World PR Day 2024?
What’s the purpose of World PR Day 2024?
World PR Day brings awareness and recognition to the field of public relations. World PR Day aims to develop a better understanding of PR and its uses to businesses, governments, and individuals around the world. According to the World PR Day website, this increased understanding will “help people, companies and governments communicate more honestly and responsibly and help them to be more deliberate about using public relations to build, innovate and develop."
What was the theme for World PR Day 2024?
What was the theme for World PR Day 2024?
The theme for Public Relations Day this year was “The Future of Public Relations in a Changing World.” This theme took into account that with the rise of Artificial Intelligence (AI), the PR landscape is sure to face change. However, AI isn’t going to mean less of a need for public relations professionals. In fact, the future of public relations is filled with opportunities. For example, how can companies best manage public perception in the era of deep fakes and less than reliable AI generated content? This was a great discussion for World PR Day 2024 and will continue to be a great discussion point for years to come!
How Can I Participate in World PR Day?
How Can I Participate in World PR Day?
World PR Day is only in its infancy— this is the 4th year people around the globe celebrated it! That means some of the best ways to celebrate are by bringing awareness to the day and coming up with your own innovative ways to celebrate.
You can start by taking the PR pledge any time during the year to increase the reach of World PR Day or by hosting a conversation at your own business around the Public Relations Day theme. For example, how does your company plan on using PR to combat AI created misinformation generated about your company or its products? How do you see PR changing in your company with the rise of AI?
Alternatively, if your company is lacking in PR resources, now is the perfect time to bring up how investing more time and money in public relations can help your company grow. If you have questions about how your company can best use public relations services or would like to hire a public relations consultant to evaluate your current public relations strategy, contact 406 Strategic Communications today.
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