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When someone hears the name of your business, what do you imagine are the first thoughts that pop into their mind? If their thoughts are positive and inspiring, you’ve got good PR! Your business’ ability to effectively manage its communications with all audiences brings huge benefits. Here are a few of them:
- Building a Stellar Reputation
Good PR is all about building trust, highlighting impact, being transparent, and using those skills to create a stellar reputation. The better your reputation, the more likely clients will be to recommend you to others and the more likely potential customers will be to buy your product or services. A great reputation cultivated by good PR can do wonders for your sales numbers!
2. Cashing in on Cost-Effective Marketing
2. Cashing in on Cost-Effective Marketing
You could spend your heart out on advertising… or you can grow your business organically through good PR! Having good PR will increase awareness of your brand through increased visibility. For example, press releases are a fantastic way to get earned media coverage on the news. Unlike advertising, this coverage is free and still gets you out in front of the same number of viewers or readers that advertising in the same place likely would.
3. Insurance Against Bad PR
3. Insurance Against Bad PR
The best way to ensure your company can endure a bad PR day is by focusing efforts on building good PR beforehand. It’s unlikely your business will escape completely scot-free from the world of bad reviews, social media missteps, employee misconduct and other PR mishaps. However, you are a lot more likely to come out unscathed if you have built up good PR prior to an incident. For example, one bad review is hardly going to stand out in a sea of 5 star reviews cultivated through good PR (like a PR campaign to showcase positive customer experiences!).
4. Building Strong Long Term Relationships
4. Building Strong Long Term Relationships
Good PR can not only help you gain new clients but also, strengthen the relationship with existing clients. For example, good PR focuses on two-way communication. Responding to clients’ feedback and concerns helps foster a loyal customer base. Spotlighting clients in social media posts or engaging with them beyond their purchase promotes goodwill and reflects positively on your brand.
How else will my company benefit from good PR?
How else will my company benefit from good PR?
Every business benefits from good PR. Find out what specific benefits your business can expect from good PR during a free, 30 minute consultation with 406 Strategic Communications. We’ll discuss your PR goals and how we can help you achieve these 5 benefits and more from working with a dedicated strategic communications firm. Schedule your consultation today.
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